Effective date: November 15, 2010

Athlete Forward is a hosted web application and a DBA of Human Performance Integrated Systems, LLC. This Privacy Policy applies to all of the products and services offered by Athlete Forward and its affiliated companies.

If you have any questions about this Privacy Policy, please contact us by email at or write to us at:

Human Performance Integrated Systems, LLC
3291 S Thompson St, Ste H101
Springdale, Arkansas, 72764

What information we collect and how we use it

When you join Athlete Forward, we collect certain information to provide our full range of services. We will not collect or use sensitive information is ways other than those described in this Privacy Policy unless we have obtained your prior consent.

»Information you provide - When you join Athlete Forward, we ask you for your name, email address and account password. Once you have logged in, you may input athletic data in your account profile, which we collect for the purpose of providing our services. Your information may include data stored in electronic files uploaded from your computer or directly from fitness devices.

Our premium fee-based subscription service requires a credit or a debit card. However, we do not collect or store any of such information on our servers. All such transactions are stored and handled by third-party companies with whom we partnered in order to provide our services.

We may combine the information you submit under your account with information from third parties in order to provide you with a better experience and to improve the quality of our services.

»Information contained in Cookies - When you visit Athlete Forward, we use cookies to improve the quality of our services, including storing user preferences and personalize your experience within Athlete Forward. Cookies may include your IP address, browser type, date and time of your request and unique identifiers for your browser. You may choose to disable cookies but beware that Athlete Forward may not function properly if cookies are disabled

»User communications - When you send email or other communications to Athlete Forward, we may retain those communications in order to process your inquiries, respond to your requests and improve our services. We may proactively communicate with you to keep you informed of changes or upgrades in our system.

Athlete Forward only uses personal information for the purposes described in this Privacy Policy and/or the supplementary privacy notices for specific services. In addition to the above, such purposes include:

»Providing our services

»Developing new services

»Auditing, research, and analysis in order to maintain, protect and improve our services

»Ensuring the technical functioning of our network

»Analyzing aggregate data that does not identify you personally or individually

How we share collected information

Athlete Forward does not share any personal information with other companies or individuals unless:

»We have your explicit consent, for which you need to opt-in.

»We may provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. These parties have agreed to handle and process your information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.

»We have a good faith belief that disclosure of such information is reasonably necessary to ensure compliance with any applicable law and our Terms of Service, as well as to detect or prevent fraud against our company, our users or our affiliates, address technical issues that may affect your user experience, and protect against harm to the rights, property or safety of Athlete Forward, its users or the public as required or permitted by law.

»We may share with third parties certain pieces of aggregated, non-personal information such as the number of users and the length of time they spend on each section of our website, which does not identify you individually.


We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures.

Changes to this Privacy Policy

We may review this Privacy Policy from time to time. We reserve the right to change this Privacy Policy from time to time and without prior notice. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice of the changes. Each version of this Privacy Policy will be identified at the top of the page by its effective date.

If you have any questions or concerns about this Privacy Policy, please feel free to contact us by e-mailing us at