WHY WE DID IT

IN SHORT, WE DID IT BECAUSE
YOU ASKED FOR IT.

We wanted to build better tools that would meet the needs of athletes, coaches, trainers and teams alike.

Companies, gadgets and health tools have focused on one or few aspects related to health, and a few aspects related to performance, but nothing presents both in the context of the other. They focus on features but lack much analysis.

Fitness wearables and sports analytics websites capture a lot of data, focus on features but lack much analysis.